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A plant ball for meat-lovers

Small things can make a big difference. Take our new plant ball, for example. It has the great taste and texture of the IKEA meatball but only 4% of the climate footprint. That means it’s just as delicious – only smarter. Have a bite!

A woman closing her eyes while holding a plate, tasting plant balls with mashed potatoes and green peas.
A woman closing her eyes while holding a plate, tasting plant balls with mashed potatoes and green peas.

Get ready for kick-off

The new plant ball joins the growing family of IKEA meatballs and will launch in Europe in August 2020, followed by the rest of the world. The US will be launching the plant ball in Fall 2020. The dish will be served with mashed potatoes, cream sauce, lingonberry jam and vegetables, just like the traditional meatball plate – and at the same low price. Of course, the plant ball will also be available from the Swedish Food Market in our stores.

Plain white plate of plant-based meatballs, brown sauce, mashed potatoes, lingonberry jam, green peas and a sprig of parsley.

What’s a plant ball?

Good question! The IKEA plant ball has the taste, look and feel of our beloved meatball – only without the meat. Beyond being a delicious vegetarian alternative to our meatball, it also has a dramatically lower impact on the environment. One twenty-fifth of the climate footprint, to be precise. That means it’s just as delicious – only smarter.

Stainless steel fork held upright, its tines stuck into a single plant-based meatball. Green, tiled wall in the background.

The meatball reimagined

The plant ball is proof that a less meaty future can be just as delicious, whether you’re a meat-lover or not. Made with pea protein, potatoes, onion, oats and apple, it has the taste and juicy bite of the IKEA meatball – minus the meat. Instead, the perfect meaty taste is achieved by adding umami flavors, like mushroom, tomato and roasted vegetables.

Package of HUVUDROLL plant balls, surrounded by the unprocessed ingredients: peas, oats, potatoes, onions, apples, spices.

Try this at home

In the IKEA store, the plant balls will be served with mashed potatoes, cream sauce, lingonberry jam and broccoli, just like the traditional meatball plate – and at the same low price. Of course, the HUVUDROLL plant ball will also be available from the Swedish Food Market in our stores. Curious? Bring it home and eat it any way you like!

See all vegetarian and plant based foods
Outstretched hand holding an unopened package of HUVUDROLL plant balls. Green, tiled wall in the background.
See all vegetarian and plant based foods

A whole new ballgame

IKEA works hard to deliver on our ambition to be climate positive by 2030. One piece of the puzzle is increasing the proportion of plant-based food – such as the all-new plant ball. Going greener is important for us all, whether we’re meat lovers, flexitarians, vegetarians or vegans.

“At IKEA, we sell 1 billion meatballs a year. Imagine if we can convert even some of those into plant balls. That’s a real tangible reduction in our climate footprint.”

- Sharla Halvorson, Health & Sustainability
Manager IKEA Food